---
title: Cirtuo Procurement Forum 2025
description: The only event in Procurement fully focused on Category Management brings together practitioners & industry experts to make category strategies actionable.
---

The Cirtuo Procurement Forum is the only Procurement conference fully focused on Category Management. With its mix of client presentations, expert panels, and breakout sessions, the Procurement Forum has established itself as a unique opportunity to discuss best practices & trends in Category Management and Procurement digitalization while networking with peers and industry experts. 

Under the banner of 'Make Category Strategies Actionable', the Procurement Forum 2025 will focus on how Procurement can design actionable category strategies with strong business buy-in and practical steps for implementing them to deliver tangible business value. It will provide insights into successful procurement transformations using category management, discussions around the integrative role of category management, and a deep dive into the latest improvements of Cirtuo Guided Strategy Creation PRO. The focus will be on practical insights you can implement in your organization

Agenda

### 3 April 2025 | THURSDAY

# OPENING DAY TWO Richard Beaumont, Event Moderator 9:00 – 9:10‍ KEYNOTE | How to make Category Management relevant for the Business Speaker: Stephane Morel, Global Process Owner Strategic Procurement, Novartis 9:10 – 9:30 PANEL DISCUSSION | Competing business objectives and how to align procurement with business objectives 9:30 – 10:00 ROUND TABLE | How to drive acceptance and adoption of category management throughout the organization 10:00 – 10:20 NETWORKING BREAK 10:20 – 10:40 KEYNOTE | The digital revolution in Category Management: Building strategies that Elevate Procurement to the C-level Drasko Jelavic, CEO & Founder, Cirtuo 10:40 – 11:10 FIRESIDE CHAT | Reflections on Walmart International’s Cirtuo Partnership Travis Johnson, Sr Director, International Procurement & Technology Enablement, Walmart International 11:10 – 11:30 EXPERIENCE SESSION | Empowering procurement teams with Cirtuo Guided Strategy Creation PRO Luka Fresl, Chief Product Officer, Cirtuo 11:30 – 12:10 SUMMARY 12:10 – 12:30 NETWORKING LUNCH 12:30 – 13:30 AFTERNOON SESSION INTRODUCTION 13:30 – 13:40 KEYNOTE | Category Management in action: a study of implementation and impact across industry Mark Webb, Managing Director, Future Purchasing 13:40 – 14:00 PANEL DISCUSSION | The ROI of Category Management: how to measure the impact of implementing Category Management 14:00 – 14:30 ROUND TABLE | Real life lessons of implementing, managing and improving Category Management – what worked and what didn’t? 14:30 – 14:50 NETWORKING BREAK 14:50 – 15:10 The importance of category strategies in today’s transforming environment Speaker: Marcel Stalder, Group CEO, Chain IQ 15:10 – 15:40

### 4 April 2025 | FRIDAY

# OPENING DAY TWO Richard Beaumont, Event Moderator 9:00 – 9:10‍ KEYNOTE | How to make Category Management relevant for the Business Speaker: Stephane Morel, Global Process Owner Strategic Procurement, Novartis 9:10 – 9:30 PANEL DISCUSSION | Competing business objectives and how to align procurement with business objectives 9:30 – 10:00 ROUND TABLE | How to drive acceptance and adoption of category management throughout the organization 10:00 – 10:20 NETWORKING BREAK 10:20 – 10:40 KEYNOTE | The digital revolution in Category Management: Building strategies that Elevate Procurement to the C-level Drasko Jelavic, CEO & Founder, Cirtuo 10:40 – 11:10 FIRESIDE CHAT | Reflections on Walmart International’s Cirtuo Partnership Travis Johnson, Sr Director, International Procurement & Technology Enablement, Walmart International 11:10 – 11:30 EXPERIENCE SESSION | Empowering procurement teams with Cirtuo Guided Strategy Creation PRO Luka Fresl, Chief Product Officer, Cirtuo 11:30 – 12:10 SUMMARY 12:10 – 12:30 NETWORKING LUNCH 12:30 – 13:30 AFTERNOON SESSION INTRODUCTION 13:30 – 13:40 KEYNOTE | Category Management in action: a study of implementation and impact across industry Mark Webb, Managing Director, Future Purchasing 13:40 – 14:00 PANEL DISCUSSION | The ROI of Category Management: how to measure the impact of implementing Category Management 14:00 – 14:30 ROUND TABLE | Real life lessons of implementing, managing and improving Category Management – what worked and what didn’t? 14:30 – 14:50 NETWORKING BREAK 14:50 – 15:10 The importance of category strategies in today’s transforming environment Speaker: Marcel Stalder, Group CEO, Chain IQ 15:10 – 15:40

![New Agenda 3 Dubrovnik CPF25 (9)](https://resources.cirtuo.com/hs-fs/hubfs/New%20Agenda%203%20Dubrovnik%20CPF25%20(9).png?width=984&height=2000&name=New%20Agenda%203%20Dubrovnik%20CPF25%20(9).png "New Agenda 3 Dubrovnik CPF25 (9)")

Location: Hilton Imperial Dubrovnik

Speakers

[![Drasko Jelavic](https://resources.cirtuo.com/hs-fs/hubfs/Untitled%20design%20(4).png?width=200&height=200&name=Untitled%20design%20(4).png "Drasko Jelavic")](https://www.linkedin.com/in/draskojelavic/)

Drasko Jelavic

CEO & Founder

Cirtuo

![Cirtuo logo](https://resources.cirtuo.com/hs-fs/hubfs/1-4.png?width=884&height=331&name=1-4.png "Cirtuo logo")

[![Shashi Mandapaty](https://resources.cirtuo.com/hs-fs/hubfs/Shashi_JnJ_photo.jpg?width=200&height=200&name=Shashi_JnJ_photo.jpg "Shashi Mandapaty")](https://www.linkedin.com/in/shashi-mandapaty-2820045/)

Shashi Mandapaty

Former CPO

J&J

![J&J logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page-1.png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page-1.png "J&J logo")

[![Elouise Epstein](https://resources.cirtuo.com/hs-fs/hubfs/Elouise-Epstein.jpeg?width=200&height=200&name=Elouise-Epstein.jpeg "Elouise Epstein")](https://www.linkedin.com/in/drelouise/)

Elouise Epstein

Partner

Kearney

![Kearney logo](https://resources.cirtuo.com/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(5).png "Kearney logo")

[![Sean Park](https://resources.cirtuo.com/hs-fs/hubfs/Sean_Park.jpeg?width=200&height=200&name=Sean_Park.jpeg "Sean Park")](https://www.linkedin.com/in/sean-park-415514/)

Sean Park

Vice President, Procurement, AP and Transformation, Arm

![arm logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(3).png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(3).png "arm logo")

[![David Simmons](https://resources.cirtuo.com/hs-fs/hubfs/David_Simmons.jpeg?width=200&height=200&name=David_Simmons.jpeg "David Simmons")](https://www.linkedin.com/in/david-simmons-b9bb9931/)

David Simmons

Procurement Director – Delivery and Vendor Engagement, Arm

![arm logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(3).png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(3).png "arm logo")

[![Selena Kam](https://resources.cirtuo.com/hs-fs/hubfs/Selena%20profile%20picture.png?width=200&height=200&name=Selena%20profile%20picture.png "Selena Kam")](https://www.linkedin.com/in/selena-kam-5485a534/)

Selena Kam

Director, Procurement Center of Excellence (COE), Danone

![Danone North America](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(8).png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(8).png "Danone North America")

[![Jack Spencer](https://resources.cirtuo.com/hs-fs/hubfs/Jack_Spencer.jpeg?width=200&height=200&name=Jack_Spencer.jpeg "Jack Spencer")](https://www.linkedin.com/in/jack-spencer-54584534/)

Jack Spencer

Head of Source to Contract, Siemens Energy

![Siemens Energy logo](https://resources.cirtuo.com/hs-fs/hubfs/Siemens%20Energy%20speakers%20logos%20-%20CPF25%20landing%20page%20(9).png?width=884&height=331&name=Siemens%20Energy%20speakers%20logos%20-%20CPF25%20landing%20page%20(9).png "Siemens Energy logo")

[![Jami Bliss](https://resources.cirtuo.com/hs-fs/hubfs/Bliss_Headshot_square.png?width=200&height=200&name=Bliss_Headshot_square.png "Jami Bliss")](https://www.linkedin.com/in/jamibliss/)

Jami Bliss

Vice President, Global Procurement

![GSK logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(3)-1.png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(3)-1.png "GSK logo")

[![Huso Hasanovic](https://resources.cirtuo.com/hs-fs/hubfs/Huso2-1.png?width=200&height=200&name=Huso2-1.png "Huso Hasanovic")](https://www.linkedin.com/in/husohasanovic/)

Huso Hasanovic

Executive Director Digital Sourcing & Procurement Services

![Estee Lauder Companies logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(2).png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(2).png "Estee Lauder Companies logo")

[![Jim Abbott](https://resources.cirtuo.com/hs-fs/hubfs/Untitled%20design-1.png?width=200&name=Untitled%20design-1.png "Jim Abbott")](https://www.linkedin.com/in/james-abbott-7a87271a/)

Jim Abbott

Procurement Director

AstraZeneca

![AstraZeneca logo](https://resources.cirtuo.com/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(9).png "AstraZeneca logo")

[![Fabian Bigus](https://resources.cirtuo.com/hs-fs/hubfs/Fabian_Bigus.jpg?width=200&height=200&name=Fabian_Bigus.jpg "Fabian Bigus")](https://www.linkedin.com/in/fabian-bigus-43b9bb115/)

Fabian Bigus

Head of Procurement – Indirect Spend

![Tesa logo](https://resources.cirtuo.com/hs-fs/hubfs/Tesa.png?width=884&height=331&name=Tesa.png "Tesa logo")

[![Pierre Lapree](https://resources.cirtuo.com/hs-fs/hubfs/Pierre%20Lapr%C3%A9e%20-%20fond%20blanc%20-%20Square.jpg?width=200&height=200&name=Pierre%20Lapr%C3%A9e%20-%20fond%20blanc%20-%20Square.jpg "Pierre Lapree")](https://www.linkedin.com/in/pierrelapree/)

Pierre Laprée

 Chief Product Officer (CPO)

Spend HQ

![SpendHQ logo](https://resources.cirtuo.com/hs-fs/hubfs/11.png?width=884&height=331&name=11.png "SpendHQ logo")

[![Lukas Wawrla](https://resources.cirtuo.com/hs-fs/hubfs/Portrait_Lukas_Warwla_small_square2.png?width=200&height=200&name=Portrait_Lukas_Warwla_small_square2.png "Lukas Wawrla")](https://www.linkedin.com/in/lukas-wawrla-82a84211b/)

Lukas Wawrla

Co-Founder & Managing Director

Archlet

![Archlet logo](https://resources.cirtuo.com/hs-fs/hubfs/10.png?width=884&height=331&name=10.png "Archlet logo")

[![Sammeli Sammalkorpi](https://resources.cirtuo.com/hs-fs/hubfs/Sammeli.png?width=200&height=200&name=Sammeli.png "Sammeli Sammalkorpi")](https://www.linkedin.com/in/sammeli-sammalkorpi/)

Sammeli Sammalkorpi

CEO and Co-founder

Sievo

![Sievo logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(1)-1.png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(1)-1.png "Sievo logo")

[![Prerna Dhawan](https://resources.cirtuo.com/hs-fs/hubfs/Prerna_Dhawan_.jpg?width=200&height=200&name=Prerna_Dhawan_.jpg "Prerna Dhawan")](https://www.linkedin.com/in/prerna-dhawan31/)

Prerna Dhawan

Chief Product Officer

Beroe

![Beroe logo](https://resources.cirtuo.com/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(4)-1.png "Beroe logo")

[![Matthew Jones](https://resources.cirtuo.com/hs-fs/hubfs/Untitled%20design%20(1)-2.png?width=200&height=200&name=Untitled%20design%20(1)-2.png "Matthew Jones")](https://www.linkedin.com/in/matt-jones-78aa703/)

Matthew Jones

Procurement Transformation Director

![FP logo](https://resources.cirtuo.com/hs-fs/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(10).png?width=884&height=331&name=speakers%20logos%20-%20CPF25%20landing%20page%20(10).png "FP logo")

[![Andrew Speck](https://resources.cirtuo.com/hs-fs/hubfs/Andrew.png?width=200&height=200&name=Andrew.png "Andrew Speck")](https://www.linkedin.com/in/andrew-speck/)

Andrew Speck

Senior Vice President

Cirtuo

![Cirtuo logo](https://resources.cirtuo.com/hs-fs/hubfs/1-4.png?width=884&height=331&name=1-4.png "Cirtuo logo")

[![Nadja Bencan Sepic](https://resources.cirtuo.com/hs-fs/hubfs/Nadja.png?width=200&height=200&name=Nadja.png "Nadja Bencan Sepic")](https://www.linkedin.com/in/nadabencansepic/)

Nađa Benčan Šepić

VP Product Development and Client Operations

![Cirtuo logo](https://resources.cirtuo.com/hubfs/1-4.png "Cirtuo logo")

[![Lana Zuber](https://resources.cirtuo.com/hs-fs/hubfs/Lana_Zuber.png?width=200&height=200&name=Lana_Zuber.png "Lana Zuber")](https://www.linkedin.com/in/lana-zuber/)

Lana Zuber

Product Owner

Cirtuo

![Cirtuo logo](https://resources.cirtuo.com/hubfs/1-4.png "Cirtuo logo")

[![Richard Beaumont](https://resources.cirtuo.com/hs-fs/hubfs/unnamed%20(3).jpg?width=200&height=200&name=unnamed%20(3).jpg "Richard Beaumont")](https://www.linkedin.com/in/richardbeaumont/)

Richard Beaumont

Chairman

Eruditic

![Eruditic logo](https://resources.cirtuo.com/hubfs/speakers%20logos%20-%20CPF25%20landing%20page%20(1).png "Eruditic logo")

Official airline carrier of the Cirtuo Procurement Forum

![logo_Croatia Airlines-02](https://resources.cirtuo.com/hubfs/logo_Croatia%20Airlines-02.png "logo_Croatia Airlines-02")

Official airline carrier of the Cirtuo Procurement Forum

![Marketing - Newsletter header - CPF (600 x 220 px)-1](https://resources.cirtuo.com/hs-fs/hubfs/Marketing%20-%20Newsletter%20header%20-%20CPF%20(600%20x%20220%20px)-1.png?width=1875&height=688&name=Marketing%20-%20Newsletter%20header%20-%20CPF%20(600%20x%20220%20px)-1.png "Marketing - Newsletter header - CPF (600 x 220 px)-1")

# Join us at 3rd Cirtuo Procurement Forum on April 3-4, 2025 at the Hilton Imperial Dubrovnik Hotel Croatia

## Registration Deadline March 7, 2025

## More information for the Cirtuo Procurement Forum 2025 coming soon.

## Check out past events [here](https://www.cirtuo.com/procurement-forum?hsLang=en). 

![ivan-ivankovic-M0uDTaOUZmw-unsplash-1](https://6867760.fs1.hubspotusercontent-na1.net/hub/6867760/hubfs/ivan-ivankovic-M0uDTaOUZmw-unsplash-1.jpg?width=1200&length=1200&name=ivan-ivankovic-M0uDTaOUZmw-unsplash-1.jpg)

![Hilton Imperial Dubrovnik 2021](https://6867760.fs1.hubspotusercontent-na1.net/hub/6867760/hubfs/Hilton%20Imperial%20Dubrovnik%202021.jpg?width=1200&length=1200&name=Hilton%20Imperial%20Dubrovnik%202021.jpg)

![cirtuo_konferencija_18042024_vlevi-2137 (1)](https://6867760.fs1.hubspotusercontent-na1.net/hub/6867760/hubfs/cirtuo_konferencija_18042024_vlevi-2137%20(1).jpg?width=1200&length=1200&name=cirtuo_konferencija_18042024_vlevi-2137%20(1).jpg)

![](https://6867760.fs1.hubspotusercontent-na1.net/hub/6867760/hubfs/CIRTUO_Dubrovnik-147%20(1).jpg?width=1200&length=1200&name=CIRTUO_Dubrovnik-147%20(1).jpg)

##### SITES

- [Home](https://www.cirtuo.com/)
- [Solutions](https://www.cirtuo.com/solution-overview)
- [Customers](https://www.cirtuo.com/customers)
- [Resources](https://www.cirtuo.com/resources)
- [Company](https://www.cirtuo.com/company)
- [Contact](https://www.cirtuo.com/contact)

##### SOLUTIONS

- [Solution overview](https://www.cirtuo.com/solution-overview)
- [Guided Category Strategy](https://www.cirtuo.com/#)
- [Guided Supplier Strategy](https://www.cirtuo.com/solutions/guided-supplier-strategy)
- [Initiative Management & Value Tracking](https://www.cirtuo.com/solutions/initiative-management-value-tracking)

##### CONTACT

<https://resources.cirtuo.com/info@cirtuo.com?hsLang=en>

<https://www.linkedin.com/company/cirtuo/>

<https://www.youtube.com/@cirtuo5190>

© 2024 All rights reserved.

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