The Cirtuo Procurement Forum is the only Procurement conference fully focused on Category Management. With its mix of client presentations, expert panels, and breakout sessions, the Procurement Forum has established itself as a unique opportunity to discuss best practices & trends in Category Management and Procurement digitalization while networking with peers and industry experts.

Under the banner of 'Make Category Strategies Actionable', the Procurement Forum 2025 will focus on how Procurement can design actionable category strategies with strong business buy-in and practical steps for implementing them to deliver tangible business value. It will provide insights into successful procurement transformations using category management, discussions around the integrative role of category management, and a deep dive into the latest improvements of Cirtuo Guided Strategy Creation PRO. The focus will be on practical insights you can implement in your organization

3 April 2025 | THURSDAY

OPENING DAY TWO
Richard Beaumont, Event Moderator
9:00 – 9:10‍

KEYNOTE | How to make Category Management relevant for the Business
Speaker: Stephane Morel, Global Process Owner Strategic Procurement, Novartis
9:10 – 9:30

PANEL DISCUSSION | Competing business objectives and how to align procurement with business objectives
9:30 – 10:00

ROUND TABLE | How to drive acceptance and adoption of category management throughout the organization
10:00 – 10:20

NETWORKING BREAK
10:20 – 10:40

KEYNOTE | The digital revolution in Category Management: Building strategies that Elevate Procurement to the C-level
Drasko Jelavic, CEO & Founder, Cirtuo
10:40 – 11:10

FIRESIDE CHAT | Reflections on Walmart International’s Cirtuo Partnership
Travis Johnson, Sr Director, International Procurement & Technology Enablement, Walmart International
11:10 – 11:30

EXPERIENCE SESSION | Empowering procurement teams with Cirtuo Guided Strategy Creation PRO
Luka Fresl, Chief Product Officer, Cirtuo
11:30 – 12:10

SUMMARY
12:10 – 12:30

NETWORKING LUNCH
12:30 – 13:30

AFTERNOON SESSION INTRODUCTION
13:30 – 13:40

KEYNOTE | Category Management in action: a study of implementation and impact across industry
Mark Webb, Managing Director, Future Purchasing
13:40 – 14:00

PANEL DISCUSSION | The ROI of Category Management: how to measure the impact of implementing Category Management
14:00 – 14:30

ROUND TABLE | Real life lessons of implementing, managing and improving Category Management – what worked and what didn’t?
14:30 – 14:50

NETWORKING BREAK
14:50 – 15:10

The importance of category strategies in today’s transforming environment
Speaker: Marcel Stalder, Group CEO, Chain IQ
15:10 – 15:40

4 April 2025 | FRIDAY

OPENING DAY TWO
Richard Beaumont, Event Moderator
9:00 – 9:10‍

KEYNOTE | How to make Category Management relevant for the Business
Speaker: Stephane Morel, Global Process Owner Strategic Procurement, Novartis
9:10 – 9:30

PANEL DISCUSSION | Competing business objectives and how to align procurement with business objectives
9:30 – 10:00

ROUND TABLE | How to drive acceptance and adoption of category management throughout the organization
10:00 – 10:20

NETWORKING BREAK
10:20 – 10:40

KEYNOTE | The digital revolution in Category Management: Building strategies that Elevate Procurement to the C-level
Drasko Jelavic, CEO & Founder, Cirtuo
10:40 – 11:10

FIRESIDE CHAT | Reflections on Walmart International’s Cirtuo Partnership
Travis Johnson, Sr Director, International Procurement & Technology Enablement, Walmart International
11:10 – 11:30

EXPERIENCE SESSION | Empowering procurement teams with Cirtuo Guided Strategy Creation PRO
Luka Fresl, Chief Product Officer, Cirtuo
11:30 – 12:10

SUMMARY
12:10 – 12:30

NETWORKING LUNCH
12:30 – 13:30

AFTERNOON SESSION INTRODUCTION
13:30 – 13:40

KEYNOTE | Category Management in action: a study of implementation and impact across industry
Mark Webb, Managing Director, Future Purchasing
13:40 – 14:00

PANEL DISCUSSION | The ROI of Category Management: how to measure the impact of implementing Category Management
14:00 – 14:30

ROUND TABLE | Real life lessons of implementing, managing and improving Category Management – what worked and what didn’t?
14:30 – 14:50

NETWORKING BREAK
14:50 – 15:10

The importance of category strategies in today’s transforming environment
Speaker: Marcel Stalder, Group CEO, Chain IQ
15:10 – 15:40

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Hilton Imperial Dubrovnik 2021

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